Have you decided to build an international business, but have no one in-house to launch it?
We plan and run the full launch: develop the strategy, launch operations, build the group structure, and lead the project through to an operating business run by your team
About us
We are entrepreneurs. Since 1999, we have been launching, growing and selling companies across international markets. We have built and sold startups in the US, Europe and the Middle East, established investment funds, and managed capital at Rothschild & Co and TrueNorth Capital, with over €200 billion in assets under management.
Our projects include an InsurTech startup in New York that raised $32 million, a CleanTech fund in Ireland, and more than 60 businesses launched in 18 countries.
That experience adds up to a rare competence: building international businesses that become liquid assets. In a full-cycle engagement, we act as managing partners for the launch: we make decisions with you, fill management roles, and take responsibility for organising the launch, establishing the management framework, and bringing the project to working operations that your team can take over.
When you need the full cycle
You have decided to expand internationally and have the resources to launch. Your team is busy with the existing business, the company has yet to build experience in international launches, and hiring for the new venture is both premature and difficult: the roles needed will only become clear with the strategy, and few people have the relevant experience. In this situation, we take on both strategy development and execution, leading the project as managing partners.
What we take on:
- Strategy development: markets, business model, financial model and legal architecture
- Organising the entire launch, from the first decisions to working operations
- The roles of chief operating officer, chief financial officer and, where needed, chief technology officer for the new venture, until permanent hires are in place
- Negotiations with partners, providers and lawyers in the target jurisdictions
- Hiring and training the team that will continue without us
How the project works
The plan and strategy are fully included in the project. This is the same work we do in the Route and the Strategy, and it takes the first two months.
Plan
We examine shareholder goals and what the business already has: product, team, capital, reputation and connections. We develop hypotheses about the asset to build and define what to research and calculate.
Strategy
We select markets based on data: assess where there are buyers and purchasing power, analyse competitors, and identify what needs to be added to the product. We develop the business model for the new venture and translate it into a financial model, build the offering and pricing for the selected markets, and design the legal architecture for the lawyers to implement.
Sales in the selected markets
We organise sales with you: prepare the offering and approach the first customers and partners in several markets at once. You lead sales and provide the product knowledge. We manage the process and take part in negotiations. We consider a deal or a letter of intent to be market validation: the market is chosen through action.
Operations launch
We organise company registration and the banking process, and establish compliance and contractual arrangements with specialist providers. We fill management roles, adapt the product to the market, and organise the venture's operations.
Group structure
We complete the architecture: operating entities, the management entity, IP rights, cash flows and ownership, so the structure is clear to Western partners, banks and capital providers.
We consider the project delivered when a market is validated by a deal or letter of intent, operations are established, a team is working, and processes and responsibility have been handed over to that team.
Scope and responsibilities
An international launch is expensive, takes time and comes with no guarantees: we are building a new business in an unfamiliar market. That is why we make clear from the outset what stays on your side.
- You lead sales at the start: no one knows the product better than the owner. We design the commercial function, help hire people, and build the sales system with your team
- We bring in contractors for specific marketing tasks
- Lawyers in the relevant jurisdictions come from our partner network. Their work is paid for separately
- You fund the launch. We are responsible for organising the work and managing the project
Terms
Let's talk about the full launch
On a short call, we discuss your situation and tell you directly whether you need the full cycle or just part of the path. Choose a convenient time. The call takes 30 minutes.
On the call:
- We define your goals and the resources available for the launch
- We agree which stages we take on and which your team handles
- We discuss the timeline, involvement and payment format